In the wake of the COVID-19 pandemic, small to medium-sized business owners and early-stage startups have faced unprecedented challenges. However, amidst the turmoil, new opportunities and shifts in the macroeconomic environment and venture capital funding have emerged, reshaping the way startups operate. Let's delve into the key changes that have influenced the startup and SMB landscape.

In the competitive landscape of small and medium-sized businesses (SMBs), nurturing customer relationships is paramount to long-term success. Building strong connections and fostering customer loyalty can significantly impact your bottom line. In this blog post, we will explore effective strategies to enhance customer relationships and boost retention rates.

In today’s rapidly evolving business landscape, technology continues to reshape the way we approach sales and marketing. One such revolutionary advancement that you no doubt have been hearing a lot about is Generative AI, an emerging technology that holds immense potential for small business owners and founders of early-stage technology companies.

If you’re like most people, you’re probably wondering where 2021 went. But with the holiday season hot on our heels, 2022 is right around the corner. With that in mind we wanted to discuss some of the trends related to sales organizations, understanding what’s happening and where things are likely to continue to shift in 2022 and beyond.

We’ll dive into specific use cases for decision intelligence too, ranging from:

🧙‍♂️ Improving customer experience

🛠 Relevant product insight to drive new development

🎯 Effective marketing

🤝 Hiring the right talent

...and more!