A grossly overused saying in sales is this notion of “creating urgency”.

Once and for all, let’s put this to rest.

Sales folks: You can’t create urgency. Period. End of story.

Generating revenue in a predictable fashion is not trivial. Very few, if any businesses in a capitalist society exist to purely be a hobby. Entrepreneurs feed themselves and their families via the businesses they create. They put a roof over their head, employ others, have a calling or sense of purpose, and deliver value to society.