A grossly overused saying in sales is this notion of “creating urgency”.

Once and for all, let’s put this to rest.

Sales folks: You can’t create urgency. Period. End of story.

There’s no silver bullet for having the perfect meeting with prospects. But there are some core tenets that will allow you to make more of them good (if not great), and less of them, well, suck.

Generating revenue in a predictable fashion is not trivial. Very few, if any businesses in a capitalist society exist to purely be a hobby. Entrepreneurs feed themselves and their families via the businesses they create. They put a roof over their head, employ others, have a calling or sense of purpose, and deliver value to society.